‘House of Pale’ was the first can to come out of To Øl CPH – To Øl’s very own and DK local production at the BRUS brewery facilities in Guldbergsgade, Copenhagen.
The designs for the To Øl CPH 50cl cans are all based on photos shot in Copenhagen. We wanted to avoid the usual glorified tourist portrayal of the city in favour of a more quirky and abstract approach. The artwork on this beer is a close up photo of graffiti seen from the inside of a commuter train.
Design & photo: Kasper Ledet